Sales Management and Customer Acquisition among Retail Apple Farmhouses
نویسندگان
چکیده
منابع مشابه
Customer relationship and sales
I analyze a search equilibrium in a large market where customer relationship based on past trade arises endogenously together with service priority and sales. Specifically, there exists a unique equilibrium where it is optimal for a buyer to make repeat purchases from the related seller and optimal for a seller to give service priority to the related buyer. Customer relationship always improves...
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Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...
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ژورنال
عنوان ژورنال: JOURNAL OF RURAL SOCIETY AND ECONOMICS
سال: 2014
ISSN: 2187-297X,2187-3933
DOI: 10.11617/jrse.32.2_39